Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

Answer: The heart of your question really has to do with understanding how customers make tradeoffs. Understanding tradeoffs is one of the most important aspects of consumer behavior when it comes to ...

Increasingly, conjoint analysts are being asked to design and analyze studies involving large numbers of attributes and/or attribute levels. Various types of approaches, including attribute bridging, ...

Here’s an overview of conjoint analysis, why it’s important, and steps you can take to analyze your products or services. Learn more about conjoint analysis through our Business Insights Blog: https:/ ...

This paper describes a method for systematically incorporating the study of consumer preferences or utility judgements in health promotion program development research. It illustrates an attempt to ...

Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ...

Small-business owners pay an awful lot of attention to demand when building their sales forecasts. Demand forecasts tell entrepreneurs not only what products consumers may buy but also what products ...

A tailored Conjoint Analysis solution from restaurant data leader Revenue Management Solutions is now available worldwide to restaurant operators developing new markets, menus and products in an ...

Conjoint Analysis has been tested by scientists, and is in principle suitable to find out how important different treatment goals are for patients, they conclude. Following the Analytic Hierarchy ...