4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

Earlier this year, I witnessed a transformation in consumer behaviour – one that began at home. My husband, a self-confessed tech enthusiast, embarked on a quest to buy a new laptop. Like many, he ...

CarGurus has released its seventh annual U.S. Consumer Insights Report, revealing growing consumer satisfaction and increased buying power among car shoppers. The report highlights a year-over-year ...