Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

"Never start a marketing campaign without a dedicated landing page." Oli Gardner, co-founder of Unbounce and founder of Outline, has lived by this mantra since 2009. Yet he still sees the same ...

As a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy. Some marketers could stop there knowing they’ve done a good ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

When it comes to metrics, conversion is king. Before a brand can upsell, develop a relationship, drive repeat business, or leverage word of mouth and social recommendations, they must first convert ...

If your landing pages are strictly made up of text, photos and graphics, it may be time to rethink things. When used correctly, videos can dramatically increase landing page conversion rates. Indeed, ...

Opinions expressed by Entrepreneur contributors are their own. A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly ...

There are several key elements that high-converting landing pages have in common that make them work. Good landing pages move consumers toward taking any desired action. This can be subscribing to a ...

As CEO of a web design and digital marketing agency, I have come across some seemingly good landing pages that don’t perform as expected on the conversion front, and the reasons are varied. According ...