Have you ever visited a website and been dazzled by a string of emotive words, promising an array of positive outcomes, but after visiting three pages, you can’t tell what the business does? This is ...

Are the rules about copying different in brief writing than elsewhere? To some extent, yes. But litigators should not mistake that for a license to copy freely. The accepted practices may be different ...

In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and failure. Seriously. They do. And if you're ...

When you visit a website, read an ad, or come across a compelling social media post that prompts you to take action, chances are, you’ve experienced the power of effective copywriting. But what does a ...

When copywriting for your brand, it’s critical to keep in mind where your customer is in the sales funnel. Copy that is meant to introduce a consumer to your brand, for example, is not the same as ...

Writing copy for websites requires establishing a bond with your reader. It requires connecting on a deep, emotional level that leaves the reader enthusiastic to take action. There is an art form and ...

The following excerpt is from Craig Simpson and Brian Kurtz’s book The Advertising Solution. Buy it now from Amazon | Barnes & Noble | iTunes Advertising expert Gary Halbert once said that ...

Opinions expressed by Entrepreneur contributors are their own. There are just 3 simple principles to writing good copy.”Copy” in this instance means anything written by you or your company which is ...