Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Perhaps the most appealing aspect of the move to cloud-based applications (applications that reside on a server rather than on your computer) is the potential for collaboration. We’re already seeing ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

Automakers are fond of including accolades in advertising. Nissan takes it one step further by showing how an award was actually won. New creative from Omnicom's Nissan United dramatically ...

Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and ...

In today’s fast-paced digital world, the ability to create engaging, high-quality content is more important than ever. Effective communication is critical whether you’re a high school student working ...