We'll travel to Jermyn, Lackawanna County, to make a custom fishing lure with John Van Nort, owner of Johnny V Custom Lures.

“There’s a fish on the red Naja!” Capt. Antonio Amaral screams from the bridge at the exact same moment a big blue marlin crashes the lure from the inside out. The attack leaves a gigantic hole in the ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

When targeting grander-size blue marlin, you generally turn to larger lures to get their attention. Although it’s true that elephants eat peanuts, they tend to eat a lot more trees — and so it is with ...

One lucky member of the POL Outdoor Club will win a great package of fishing lures courtesy of AC's Custom Lures.

We weren’t on the water long before fishing guide “Big Ed” Franko pulled out his hand-painted fishing lures. He’s proud of them and probably should be. The plastic square bills, deep divers and jerk ...

I shouldn’t have been surprised. The East Tennessee region where he made his name is notoriously insular, with a history of bootlegging and moonshiners who took great pains to hide themselves from ...

SAN ANTONIO — SAN ANTONIO-- At Bob DuCote’s home, inside his garage, you can find he and his son Jared using their pastime of painting to create custom fishing lures. “About six years ago I was ...

DULUTH — In the dusky, dusty basement of his West Duluth home — don’t forget to duck going down the stairs — Ed Forrestal works his magic with plastic and metal, epoxy and paint. Forrestal is the ...

Anglers worldwide are seeking innovative tools that make custom lure design more accessible. Catering to this demand, Tackle.net's AI Lure Generator is set to transform the fishing industry with its ...

From building lures in his fabrication shop to paddling the legendary waters of Guntersville Lake in Alabama, fishing keeps leading Kyle Zemke on one adventure after another. It’s a journey the Magic ...