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It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

3. Target Customer Personas. Next, you need to hone in on one or two buyer personas to create a more accurate customer journey map. If you use too many buyer personas, the less likely it is for your ...

CIOs driving digital business strategy must master customer experience. That means working with marketing on a critical initiative: the customer journey map. The digital era has altered C-suite ...