Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

In Colorado, marketing intelligence firm Wiland has further enhanced its MarketSignals platform with the addition of Custom ...

The ability to communicate with intended audiences through relevant language, and in appreciation of expressed intent, are established keys for effective search engine marketing. You have to know your ...

The age of market fragmentation and the increasing need for precision marketing are dramatically changing the way retailers are combining qualitative and quantitative methodologies. By developing deep ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Customer delivery personas — yes, they’re really a thing, and they can help you drive top- and bottom-line growth. As we head into the peak holiday season, retailers are bracing for the surge of ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of it’s ...

Old school customer segmentation is over. It has morphed into a place of deeper empathy and customer connections. And understanding a customer’s culture is a great place to start. Customer ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...