Survey overload: Companies are inundating customers with endless surveys—and getting worse insights

That includes surveys, but also call center conversations, chat logs, survey responses, social media posts, and product ...
CMS Wire

Designing Customer Surveys Without Causing Customer Fatigue

Businesses today frequently turn to customer surveys to gauge customer satisfaction, gather feedback and obtain data-driven insights. However, an over-reliance on these tools often leads to survey ...
Forbes

Beyond Customer Surveys: A New Way To Measure Customer Loyalty

I recently had an outstanding experience at a diner—the food, atmosphere, presentation and service were terrific. I was extremely satisfied with the experience, yet I won’t return. Why? Because I ...
CMS Wire

The Most Important Customer Survey Question

To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking? While a customer will never see this question, they ...

The scourge of customer satisfaction surveys

Why your inbox is overflowing with questionnaires asking you to rate your experience on a scale of 1 to 5 ...
Inc

7 Ways for Businesses to Leverage Customer Surveys to Their Advantage

Surveys can benefit your company, your current customers, your potential customers, and the industry as a whole through usable information that might otherwise be lost. Among the many techniques ...
Houston Chronicle

Importance of Customer Satisfaction Survey

Customer satisfaction surveys are used by small business owners to gauge how the company is perceived by the patrons they service. Organizing a survey is the first step in assessing customer reaction ...
Inc

9 Simple Ways to Maximize Your Customer Survey Results

The art of implementing customer surveys takes time to perfect. Not only do you have to motivate your audience to take the survey in the first place, but once the results are in, it’s your job to ...
news.iastate.edu

Relying on customer surveys alone may mask poor service

AMES, IA – Customer satisfaction surveys are ubiquitous. They blip into our daily lives after dental appointments, haircuts and calls with IT. For businesses, these short questionnaires are intended ...
Entrepreneur

Customer Experience Surveys? They Don’t Have to be a Pain.

Opinions expressed by Entrepreneur contributors are their own. How many times, during a customer experience, have you been asked to “just take a quick survey”? Whether you receive a pop-up immediately ...
Forbes

Are Surveys Really Customer-Centric?

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Survey response rates are dropping because customers feel brands ...