The Direct Marketing Association has issued new regulations that clarify and strengthen what it considers ethical practices among data compilers. The long and short? Compilers are going to have to ...

The Direct Marketing Association said yesterday that it has strengthened and clarified provisions within its Guidelines for Ethical Business Practice that relate to the collection and sharing of ...

Data aggregator Infutor registered as a "data broker" with the state of California to launch an opt-out service supporting retailers and other types of companies that collect personal data from ...

The Direct Marketing Association has issued a strengthened and clarified set of guidelines relating to the collection and sharing of consumer information. The new guidelines apply to data ...