“I took it as a sign from God,” Means tells TODAY. “I was like, ‘This is how I am going to honor her.’” Her father had no ...

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

David’s Bridal has introduced Adored by David’s, a resale program that will be managed by Arrive Recommerce, promising 40% to ...

The wedding dress happened to land among storm debris in the yard of Jennifer Tisdale. When she and her neighbor, Angela ...

Grace Mixon told “GMA” her dad had no idea what she had planned. When Grace Mixon married in September, she surprised her father by wearing her late mother's wedding dress at the ceremony.

The father of a bride was emotional as he got a first look at his daughter on her wedding day. When he realized she was ...

CHESTERFIELD, Mo. (First Alert 4) - The future is uncertain for a bridal shop at the center of a recent controversy ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

Ariana Grande knows how to command attention with her magical style. From concert-ready outfits to "Wicked"-coded dresses, we ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

Expanding its benefits beyond brides, David’s Bridal is adding new incentives ... also can save on bridesmaid and special occasion dresses, shoes, accessories and alterations, among other ...