Business Insider11y
The Founder Of A Famous Ad Agency Wrote A Fantastic Memo On How To Be A Good Writer
In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...
Warc2y
Masters of Insight: Marketing Art Meets Marketing Science – Selected Excerpts from the David Ogilvy Awards 2015
The September issue offers its readers a bonus: a selection of winning papers* from the annual David Ogilvy Awards presented at ARF’s March Re:Think conference. Since 1994, the Ogilvy Awards have ...