Kids are asking Santa for the hottest items this holiday season, which likely includes the latest smartphone. With more phones incorporating artificial intelligence, many parents don’t just have to ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...