The behavioral economics concept of "nudge theory" has increased in popularity since one of its first mentions by James Wilk in 1995 (Potter, 2018). The nudge theory states that by subtly changing the ...

Picture this: You’re at the movie theater concession stand loading up on snacks. You have a choice of a small, medium or large soda. The small is $3.50 and the large is $5.50. It’s a tough decision: ...

The "Decoy effect" is a marketing tactic used to manipulate people into making choices that benefit the decision-maker. The Bank of Japan's tweak in the Yield Curve Control policy has led to global ...

The presence of a third candidate in political races often has the unintended effect of benefiting one or the other of the two front runners. Shankar Vedantam of the Washington Post talks with Scott ...

For the best experience, please enable JavaScript in your browser settings. Many things come in a variance of sizes - small, medium and large. Usually, the medium one ...

Jacob Collins, CEO | Collins Ecom specializes in e-commerce & dropshipping, with over $11M generated in direct-to-consumer sales. In the world of e-commerce, it’s not enough to just have a great ...

Let’s engage in a little thought experiment: Assume that you are looking to buy a house. The hunt for a new home is never easy (I'm speaking from personal experience!), but let’s assume further that ...

There’s this strategy in business called the decoy effect, where marketers price things differently to manipulate customers. The classic example is popcorn at the movies, where the medium-sized ...

"In a time of universal deceit, telling the truth is a revolutionary act." - Source: Unknown Looking at our home team (France, that is) getting away with the Football World Cup for a second time in 20 ...

Let’s engage in a little thought experiment: Assume that you are looking to buy a house. The hunt for a new home is never easy (I'm speaking from personal experience!), but let’s assume further that ...