As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take ...

Tequila's honky tonk bar to the inaugural Desert Rodeo, here's where the stars came out to play during Stagecoach 2025 ...

A pril 25-27, 2025, will see the inaugural Desert Rodeo at the stunning Desert International Horse Park in Thermal, Calif.

Desert International Horse Park in Thermal ... Per the Professional Rodeo Cowboy's Association (PRCA), the single-round rodeo paid out $88,638. Aiming to fully embody the giving spirit of rodeo ...

The veteran rider picked up a pair of wins in Redmond, Ore., over the weekend to kickstart his push for another NFR qualification. JR Stratford, shown here in a file photo, picked up a pair of ...

It's western mania in the East Valley as Stagecoach is back for its 17th year in Indio, but now it isn't the only event ...

The rodeo is coming to California this month with a new festival-style event that fuses bull riding ... CA, “Desert Rodeo” will take over the Desert International Horse Park for a weekend ...

Desert Rodeo offered a premium yet accessible rodeo experience that combined the offerings of an A-list party with the authenticity of cowboy ... long each rider could stay on his horse without ...