Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

Typography is a visual form of communication. It is much more than a grouping of letters that form a word. Typography has form and shape, personality and character, texture, and the power to express ...

All in all, people continue to reevaluate their needs and desires based on events from the past few years. Meanwhile, brands are looking for new ways to engage with their old customers and attract new ...

Foreword -- Historical synopsis -- Grand design -- Rhythm & proportion -- Harmony & counterpoint -- Structural forms & devices -- Analphabetic symbols -- Choosing ...