While we’ve become increasingly reliant on metrics for design decisions, there is something more powerful in human creativity: the art of mental stargazing and the hidden currents of our intuition.

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

Lisa Ruiz is the head of regulatory affairs, Latin America, for biopharmaceutical company AbbVie. Her work takes her in and out of board rooms, airport lounges, and health care systems throughout the ...

Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

Do you know what design thinking is? Your answer to that question will depend largely on where you sit. Design thinking is often centrally associated with the fabled design and consulting firm IDEO, ...

Asking “why” and conjuring up possible answers is an important thinking process. It gives rise to some of the most beautiful states of mind, such as curiosity and imagination. These psychological ...