Reckitt Benckiser is hoping to create a new category with the market-wide roll-out of antibacterial laundry lines under its Dettol brand. Tapping into concerns that lower-temperature laundry ...

Cold washes help clothes last longer (and use one tenth of the energy that hot washes do) making them a more environmentally friendly and sustainable solution. Howver, washing below 60°C doesn’t ...

Reckitt continued to lead the top ten advertisers space for week 15, as per the Broadcast Audience Research Council (India) data, while HUL maintained its second spot. On the brand side, Lizol too ...

Reckitt’s brand Dettol has launched a new promotional campaign starring Taiwanese actor Greg Hsu (pictured) to introduce a new standard of cleanliness for clothing. The campaign comes as Dettol has ...

The Reckitt-owned, British-founded multinational consumer goods company has a special place in Australian households, having been in the market Down Under for more than 80 years. However, despite the ...

NEW DELHI: Reckitt’s flagship hygiene brand Dettol on Monday launched a powder-to-liquid handwash targeting value-conscious shoppers in the country. The launch of the Dettol powder-to-liquid handwash ...

A stubbornly musty UK washing machine put Dettol and Dr Beckmann cleaners head to head in one real-life test. Which product shifted the hidden odour and grime for good? It is easy to forget that the ...