Collectors are going to have to spend $645 to get the Apple Pencil Pro in each of its five different packaging designs — but they'd better buy in store rather than online.

Packaging has evolved far beyond its traditional role of protecting and containing products. In an increasingly competitive ...

Practise various designs in different ways by changing the product. Think about how the packaging will impact on the consumer and make them want to buy it. Image caption, ...

However, Swiss watch brand ID Genève, which launched in 2020 with the circular economy in mind, takes a different approach. “We want our packaging to disappear,” says co-founder Nicolas ...