WORCESTER — The Zoning Board of Appeals on Monday, June 23, unanimously rejected a request for a special permit for a large ...

Cash-strapped San Diego’s aggressive search for more revenue includes a new plan to generate $3 million a year by allowing ...

The types of outdoor ads have expanded beyond billboards that are only big posters. A moving image on a digital billboard increases its attention-grabbing power.

The incorporation of digital into outdoor advertising by digital billboard companies is fueling the medium's growth. Ad spend on digital billboards is expected to grow 16% this year (2019). Digital ...

With so many advertising options available today — social media, search ads, email marketing — it’s easy to overlook one of the most effective and time-tested options: digital billboards ...

Some residents say the monetary benefits do not outweigh the potential environmental harms and increased risk of litigation.

The billboard and outdoor advertising industry faces decline due to factors like the rise of digital advertising, economic pressures, environmental concerns, and regulatory challenges. Companies ...

Interactive digital billboards are advancing outdoor advertising by incorporating real-time data, audience interaction, and technology. These billboards use sensors, augmented reality (AR), and ...

Worcester residents argue a proposed billboard would cause light pollution that would distract drivers and harm wildlife in ...

Triad Outdoor Advertising is a family-owned business that was founded in 1965 and installed its first billboard in 1972. The company currently owns and operates 75 display faces, including one ...

The Latino Police Officers Association and La Casa del Pueblo, a Hispanic community group, are partnering with Lamar Outdoor Advertising on 11 bilingual billboards. The digital billboards are ...