Making your mark as a business is largely about creating a defined sensibility. Building an identity that your customers ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Get insights into the changing landscape of branding in the digital era. Discover the role of digital media in creating meaningful brand-consumer connections. This edited extract is from Digital ...

Scaling a luxury medical brand today requires a balance of clinical rigor, product innovation and a digitally fluent strategy ...

From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility ...

Digital transformation has enabled anyone, irrespective of background or resources, to build a successful brand. As a journalist, opera singer and speaker, I’ve spent my career helping individuals and ...

Brands that evolve their identity thoughtfully and strategically thrive in the digital age, where perception drives value and ...

Customer-centered product design plays a crucial role in building trust for modern financial companies and banks. Research from Frontiers in Psychology shows that attractive product designs positively ...

Powerful brands move us to action. Source: bruno bissig/Pixabay The Traditional Landscape of Brand Identity In the annals of marketing history, the concept of brand identity has been a composite of ...

Andrew Barbisan is a digital marketing manager with over seven years of experience at Assembly Global. Specializing in writing engaging content that resonates with online audiences. He combines ...

Nike sells RTFKT subsidiary in December 2025. Strategic pivot under CEO Elliott Hill marks end of Web3 NFT venture acquired ...