The Macy’s Thanksgiving Day Parade is a beloved holiday tradition with a history as rich and colorful as the balloons floating down the streets of New York City. Launched nearly a century ago, this parade has transformed from a modest department store event into an iconic spectacle watched by millions.

The 98th Macy's Thanksgiving Day Parade is set to captivate audiences with six new featured character balloons making their debut.

The 2024 Macy's Thanksgiving Day Parade will feature performances by T-Pain, Jimmy Fallon & The Roots, Dan + Shay, Ariana Madix Idina Menzel and more.

One of the most exciting things you can view actually happens before parade day. Those beloved, signature balloons will be prepared for flight on Wednesday, Nov. 27, from noon to 6 p.m., on the Upper West Side, outside the Museum of Natural History, between West 77th and West 81st streets.

It takes 18 months, over 5,000 volunteers, 22 floats, 17 giant balloons, 700+ clowns, and thousands of hours to bring Macy’s Thanksgiving Parade magic to 2.5 miles of fans.

NEW YORK (AP) — The giant balloons may be flying at the Macy’s Thanksgiving Day Parade, but the stars will be on street. Organizers revealed Thursday that actor-singer Jennifer Hudson, dance music icon Kylie Minogue and Broadway and “Pose” star Billy Porter will all perform, an upping of the star wattage over previous years.

Replace theology with corporate-sponsored floats, and that tradition continues with the Macy’s Thanksgiving Day Parade. Watch in awe as giant branded balloons ease us into the holiday (and shopping) season.

The Macy’s Thanksgiving Day Parade has added some of the world’s biggest music and entertainment stars to the lineup, including Jennifer Hudson, Kylie Minogue, and Billy Porter. Cynthia Erivo and Cole Escola are also set to appear.