Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

NEW YORK (MarketWatch) -- Lowrance Electronics Inc. Monday agreed to be acquired by Simrad Yachting AS for $215 million, or $37 a share. The consideration represents a premium of 48% from a closing ...

Lowrance announced the upcoming software update for the HDS Gen3 fishfinder/chartplotter series — enabling wireless compatibility with the complete line of C-Monster compatible Power-Pole products.

Scott from Bayou Chronicles shares his DIY Hack to transfer tracks from a Lowrance unit to Google Earth on his computer step by step. I’ve told quite a few people that one of the best purchases I’ve ...

Lowrance Hook Reveal 5 Fish Finder, $199 (save $75) Lowrance Hook Reveal 7 Fish Finder, $229 (save $120) Humminbird Helix 9 Chirp GPS G4N Fish Finder/Chartplotter, $899 (save $550) Humminbird Helix 10 ...