So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

Rare Beauty’s Director of Global Artistry, Cynthia Di Meo, shares the best products for a no-makeup minimalist look ahead of ...

For more facial definition, Vanngo applied the Soft Pinch Liquid Contour in Solace and Soft Pinch Matte Bouncy Blush ... Hung ...

They say: A cream-to-powder blush from the Selena Gomez-backed brand Rare Beauty. Promising long-lasting colour and a blurred-matte finish, the ‘bouncy’ blush is available in a rainbow of shades.

Blush products have exploded in popularity in recent years, thanks in part to new, creamier liquid formulations like those from Rare Beauty, the makeup brand founded by Selena Gomez. Last year ...

Selena Gomez is celebrating her new beauty launch in style. On Wednesday, March 26, the actress, singer and entrepreneur, 32, stepped out in a head-turning red ensemble for a Rare Beauty event in ...