Estée Lauder might be one of the brands already ... There might be 61 shades of the iconic Double Wear Stay-in-Place Makeup already available but now the brand is offering a bespoke beauty ...

Estée Lauder’s new concealer could not ... but earlier this year it was reformulated. The new Double Wear concealer includes an extended shade range — now offering 30 options that work ...

Once the experience is activated, users can select from the entire foundation range of Double Wear or Futuristrist Hydra and a lipstick shade to complete the look. They can then Swipe up to shop their ...