On the surface, there are stark differences between business-to-business marketing and business-to-consumer marketing: audience size, volume of sales and magnitude of purchases. But as mobile becomes ...

Consumer preference for accessing content through mobile devices is now almost universal. Business buyers are not far behind, using their devices to research their needs and identify further sources ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...