Consumer preference for accessing content through mobile devices is now almost universal. Business buyers are not far behind, using their devices to research their needs and identify further sources ...

The traditional consumer shopping journey has been reshaped in recent years, thanks in large part to the growing presence of mobile devices and wider acceptance of e-commerce. And this isn't only the ...

B2B marketing emails are not always known for excitement and engagement. But they can be. Let’s throw politeness out the window: Emails from B2B brands stink. I know this because I’m the recipient of ...

What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they? The researchers identified four common B2B ...

As mobile adoption deepens worldwide, Ecer.com’s mobile-first strategy is helping businesses rapidly capture emerging markets. “We are not just digitalizing trade—we are redefining it,” said Chen ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...