Harsh Goenka is the chairman of RPG Enterprises. For years, Fevicol, the popular adhesive brand, has been known for its classy yet quirky television commercials. But it has now proved it can be ...

Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years milestone in its quintessential humorous execution. The 60-year ...

When Cersei Lannister, Queen of the Seven Kingdoms in HBO’s telly series ‘Game of Thrones’ said, “I wanted those elephants” in season seven’s premiere episode, the Internet got a new meme. Lannister, ...

Fevicol has once again captured attention online with a witty ad that shows how its strong glue could have saved the Louvre museum heist, leaving no chance for anyone to steal anything glued with ...

To celebrate 60 years of operations, Fevicol has unveiled a new campaign that captures its bonding qualities. Conceptualised by Ogilvy, Pidilite’s creative agency partner for over three decades, the ...

Fevicol has unveiled its latest campaign, ‘Jugalbandi’ – a film which celebrates musical journey of two brothers with a blend of traditional charm and quirky humour. The campaign marks the return of ...

In 2014, Prime Minister Narendra Modi described India’s friendship with Japan thus: “Yeh Fevicol se bhi zyada mazboot jod hai”. Adhesive brand Fevicol, oft quoted as a metaphor for stickiness or for ...

From school projects to sticking together a broken household item, Indians for decades have trusted Fevicol. This brand has become synonymous with adhesives in India and is one of the essentials in ...

The Gujarat Titan opener Sai Sudharsan has become a trend, not for his runs, but for accurately hitting his wickets, that too in back-to-back matches. In the qualifier 1, he scored just 14 runs, and ...

New Delhi: Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years milestone in its quintessential humorous execution.