We aren’t quite in The Matrix, but golfers everywhere are wondering, What’s so bad about simulated experiences? Keeping your game locked-in while you’re locked inside can prove to be more work than it ...

For golfers who are serious about improving their game using analytics, a launch monitor can be most helpful. And the more data your launch monitor can provide, the more you can learn about your ...

The Proserpine Gold Club is now home to a Flightscope Simulation and Training facility that uses world-class technology for a taste of golf across different terrains. The facility was installed with ...

Golf has not left traditional television behind, but it has clearly added a new front porch. That front porch is YouTube. It is short-form video. It is challenge content, “break 80” journeys, ...

How a South African defense contractor’s radar expertise became the launch monitor technology that transformed golf instruction, club fitting, and television broadcasts worldwide. A company that ...