When it comes to creating a flawless complexion, finding the best foundation is key. And while you might find a formula you love and trust, sometimes selecting the perfect shade match can be tricky.

A solid skin care routine is the key to achieving that glowing complexion we all crave, but foundation certainly comes in handy whenever you need to fake it. This multitasking beauty basic can ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

While she wasn’t the first to jump-start the trend, Rihanna and Fenty Beauty have helped put a spotlight on the need for more diversity and inclusivity in makeup thanks to incredible sales and ...

You know that feeling when it’s 2:13 AM and your growling stomach forces you out of bed and into the kitchen for a snack, but upon opening the fridge, you realize that there’s really nothing inside ...

LONDON--(BUSINESS WIRE)--Perfect Corp. the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has partnered with No7, the number one UK ...

Makeup lovers across the internet swear by beauty encyclopedia Temptalia and its impressively vast foundation matrix. If you select “Start From Scratch,” Temptalia will ask for your undertone (more ...

Time was when the only consolation for a girl to find the right foundation was to describe herself rakishly as a trendsetter. While it's true that using the incorrect foundation may indicate overly ...

Finding the right foundation shade sounds simple, yet it’s one of the most common beauty mistakes people make at every age. Too light, too dark, too orange, too gray — most mismatches aren’t subtle, ...

If you're anything like me, you've probably paced around an Ulta Beauty, hoping to look like you know exactly what you're doing while secretly spiraling inside. Most of the time, I spend more energy ...