Technology founders are trying to sell in markets that are far more crowded, skeptical, and fast-moving than the environments ...

When launching a business, many entrepreneurs want to dive straight into building the product, refining operations or hiring a team. But I've found the reality to be that in the earliest stage of a ...

In this series (here and here), I’ve covered why founder-led marketing works and the systems you need to stay consistent, based on the playbook I co-authored for LinkedIn (my employer). You’ve built ...

A few years ago, I watched a scrappy, high-growth brand hire a former colleague of mine — a marketing director straight out of a massive CPG conglomerate. On paper, she was brilliant, armed with the ...

An updated edition of the December 30, 2025, article. Founders possess a unique ability to shape their companies from inception, much like a parent nurturing a child’s development. Guided by a ...

Shawn Cole is the president and cofounder of Cowen Partners, with 20+ years of experience building and growing successful businesses. Founder-led organizations are powerful engines of innovation. The ...

Against the backdrop of a booming creator economy, founder-led brands — and, in particular, those founded by celebrities — have become a ...