Kellogg is all for preserving Mayan culture as long as you don't use a Toucan to do it. The Froot Loops maker is asking a San Ramon, Calif.-based organization to change or limit the use of its logo ...

Despite what Big Cereal would have you believe, loops, both froot and otherwise, are not a natural part of a growing bird’s diet. Nevertheless, one aspiring avian mascot was more than willing to ...

If you have ever examined a box of Froot Loops, one serving of which provides 25 percent of all the riboflavin you’ll need for the day, you should be familiar with the colorful character on the front ...

BATTLE CREEK (AP) - Cereal maker Kellogg is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...