The Spot: It appears we’re watching a promo for a new reality-TV series. In the show—called Tiny House—a newlywed couple moves into a midget-sized apartment. For one full year, they will endure ...

Dikembe Mutombo had no trouble playing up his flair for taunting his opponents in a popular Geico ad. One of the most feared defenders in NBA history also made a heck of a pitchman. Dikembe Mutombo, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

FREMONT, Calif., July 23 (UPI) --A large Geico banner meant to be displayed over San Francisco detached from the plane dragging it, falling onto an unsuspecting woman's Fremont home Monday. "I heard a ...

Georgina Tzanetos 8+ years of experience working in finance and financial journalism. She holds the Series 7 and 63 licenses. Geico's success stems from innovative, humorous ads and competitive ...