Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. DETROIT — GMC's goal with the debut of the Hummer electric ...

This spring General Motors' premium truck division GMC launched its first brand campaign in many moons, extending its “Professional Grade” positioning with a message that precision in GMC vehicles has ...

With the holiday season quickly approaching, automakers are beginning to roll out Christmas-themed ads and promotions to celebrate the season’s giving spirit. The ad also briefly shows off the ...

Today, GMC unveiled "Precision," an advertising campaign theme that highlights the attention-to-detail perception of the brand. The cornerstone has really shown through and helped elevate the brand ...

Alrighty, then. Apparently, if your truck doesn’t have the MultiPro tailgate, you might as well just bust off your normal one with just one hinge and march to the hill where a rugged man is smugly ...

Publicis Groupe has made a key leadership change on its General Motors account as it combines the Detroit offices of Leo Burnett's and DigitasLBi to service the automaker as a single unit. The newly ...

Houston's skyline is part of GMC's new Denali ad, but you might want to take a closer look. GMC used the backdrop of Houston's skyline but edited in a lake near downtown. The photo also removed the ...

Pontiac/GMC has introduced a new signature for GMC advertising: “Comfortably in Command,” designed to help craft GMC’s upscale image. The signature supplants “The Strength of Experience.” “Comfortably ...