Samsung calls this phone Ultra because everything is supposed to be ultra. But the regular S25 and S25 Plus have a lot of its best specs and features and cost much less.

This year's Samsung Galaxy Unpacked event has unveiled the company's newest line of 2025 Galaxy S25 smartphones. They come in three familiar variants: the Galaxy S25, the Galaxy S

All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.