As 1990s- and 2000s-themed stories and emotional memories trend on the Reddit platform, Gen-Z’s fascination with nostalgia is showing its strength and changing how brands think about engagement. The ...
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Why Gen Z's nostalgia isn't just about the past
The buzz around Gen Z's return to retro trends can leave you bewildered. Isn't this the same generation that grew up with smartphones and streaming? Yet, the resurgence of outdated gadgets and ...
Dr. Routledge is a social psychologist who specializes in nostalgia. He is the vice president of research and the director of the Human Flourishing Lab at the Archbridge Institute, a nonpartisan think ...
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