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Roblox culture: Understanding the platform driving Gen Z creativity

Over 80 million daily active users log into Roblox, making it one of the most influential digital spaces for young creators ...
Chief Marketer

Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...
Forbes

Why Gen Z Buys From Brands They See On Roblox

Traditional advertising often makes people feel like they’re missing something. Creators and the communities they build make people feel good. That’s why audiences spend more time in spaces ...
Business Insider

Roblox wants to become the new shopping mall for Gen Z

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Business Wire

“Virtual Vote” on Roblox Promotes Gen Z Voter Awareness; Win a Chance to Meet Jimmy Kimmel, Snowboard with Gold Medalist Jamie Anderson and Sabrina Carpenter VIP Tickets ...

HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...