Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad revenue and retail advertisers worldwide. Mike Ryan, Head of Ecommerce Insights at SMEC, ...

Google has announced it is introducing personalized advertising for retailers to target shoppers purchasing items through AI Mode. The advertising pilot, called “direct offers”, will enable ...

Google’s new wave of AI-powered ad innovations is already rewiring the ecommerce landscape, putting Shopping ads at the center of the action. At Google Marketing Live 2025, the company unveiled a ...

In recent months, Google has promised to inject generative AI into the online shopping experience, and now it’s following through. The previously announced shopping features of AI Mode search are ...