Housing technology companies are offering more than just listings, and their other services are a buffer against disruptions ...

A key Google partner is starting to display home listing details directly in search results, prompting some industry experts and analysts to question what impact the feature could have on the traffic ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search results.

Google is testing embedded home listings in mobile search, impacting portal stocks and raising industry questions.

Investing.com -- Zillow Group Inc (NASDAQ:ZG) stock fell over 5.5% Monday as investors reacted to news that Google is testing a new real estate advertising format that could potentially compete with ...

And if Zillow is forced to pay ad fees to show its listings in Google's search results, its marketing costs could skyrocket. Neither option is appealing to Zillow's investors, and many of them decided ...

In mid-December 2025, reports surfaced that Google is testing a homes-for-sale experience directly in Search, placing rich property ads and tools like tour requests ahead of traditional real estate ...

Google’s display of MLS listings via HouseCanary’s ComeHome is fueling debate over IDX data rights and broker consent.

Zillow Group Inc (NASDAQ:Z) shares are moving higher on Tuesday. The stock looks to be rebounding from Monday's sharp sell‑off.