Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

We scoured the archives and asked designers for the best green paint hues. Green is undoubtedly one of the most popular ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...