Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage free-trial users.

HBO Max doesn’t normally come with a free trial, even through Prime Video, but you can try free for seven days now. One of the factors that can keep some customers from opting into HBO Max is the ...

Discover What’s Streaming On: October is a busy month for HBO Max. Grab some popcorn and get ready to spend some quality time with your television. Three critically acclaimed movies drop on the ...

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. HBO Max earned the most 2025 Emmy nominations ...