ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

The success of a business is directly related to customer satisfaction, so prioritizing customers and building sustainable ...

The main aim of Schedule 1 is to convince new customers that you offer the best product in town. As you start in Hyland Point, you'll have a few methods of getting to know the locals. You can offer ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Powersports industry veteran Melissa Coffey offers dealers tips on how to strengthen customer relationships, clean up ...

Quynh Mai ran her digital-creative agency, Qulture, for the better part of a decade before she started building her personal brand as a founder in 2020. "It was really difficult for me for many years ...