Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already ...

Originally published on Nov. 15, 2024, this article has been updated to include an explainer video featuring interviews with industry executives filmed during the Digiday Programmatic Marketing Summit ...

The changing landscape -- Conceptual models -- Defining data -- Curation and curators -- Description and representation information -- Preservation planning and policy -- Sharing knowledge and ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? As the ad ...