One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data. Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns ...