The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience ...

This story originally appeared in NPR's Student Podcast Challenge newsletter. Subscribe here. When I (Abē Levine) started interning here at NPR, I worked nights as a wedding server. And one thing ...

Half of the dialogue in my film “CODA” is in American Sign Language. How do you write for a language that has no written form? I didn’t. Not at first. When I started studying ASL, it struck me how ...

Like film, television comes in a variety of different genres— but the two core types are drama and comedy. Though this has been changing recently, most dramas, whether “prestige” or “procedural,” have ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.