From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

“How To Train Your Dragon” will probably sell a lot of popcorn for movie theaters this week, and probably a few popcorn buckets as well The live-action remake of the 2010 original tells the story of ...

"People get caught up in that energy, and they believe the story." Universal unveiled a fascinating making of featurette for the live-action How to Train Your Dragon movie, ready to land in theaters ...

"You have something none of us have..." Universal revealed one final full-on IMAX trailer for the live-action How to Train Your Dragon movie, ready to roar its way into theaters this June in the ...