Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

Explore how IPL 2025 is transforming brand advertising with a shift in ad spend, a surge in digital strategies, and multi-platform campaigns, resulting in a 35-50% boost in brand recall.

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

The IPL 2025 has been suspended for a week due to India-Pakistan tensions, causing major financial losses across stakeholders ...

Gujarat Titans pulled off a nail-biting win off the final ball in a high-octane clash against the Mumbai Indians at the ...