Channel 4, ITV and Sky, in collaboration with Comcast Advertising, have announced their intent to launch an advertising marketplace, that will allow access to a premium on demand and streaming ...

Channel 4, ITV and Sky, in collaboration with Comcast Advertising, are set to launch an advertising marketplace delivering seamless access to an on-demand and streaming inventory of premium content.

ITV, Sky and Channel 4 have announced a unification of the TV advertising marketplace. Aiming to attract new brands to the medium, the three companies, working in collaboration with Comcast ...

Three of the United Kingdom’s largest broadcasters have formed a unique partnership that aims to make it easier for small- and medium-sized businesses (SMBs) to launch and run ad campaigns across ...

Channel 4 has become the first public sector broadcaster (PSB) to launch new channels on the streaming service Freely. Freely, which is backed by the BBC, ITV, Channel 4 and Channel 5, gives ...