Ice cream lovers range from those seeking a lunchtime or after-dinner snack to vacationing families. Ice cream's popularity alone, however, will not bring customers to your shop. You need an effective ...

Halo Top ice cream launches the most significant marketing effort in its history with new agency of record, Digitas Chicago. - Halo Top Halo Top, after sitting out the national advertising game for ...

Mengniu called a creative pitch for its ice-cream business earlier this month. A number of agencies were involved, including the two incumbent agencies ADK Beijing and Guangdong Advertising. Mengniu's ...

The Ice Screamers and Antique Advertising Association of America conventions held simultaneously last month at the Crowne Plaza Reading, Wyomissing, turned out to be brilliant strategy on the part of ...

Cool off and share delicious frozen treats with family and friends at the annual Sunny 106.5 Ice Cream Sunday on Sept. 27. The free event is 10 a.m. to 2 p.m. at the new Huckleberry Park in the ...

Have you ever seen a photo of an almost-too-perfect scoop of ice cream, advertising a waffle cones, perhaps? My recent shoot for the food page taught me that ice cream is probably not real. (Unless ...