Despite a challenging year due to the pandemic, many of ICEE’s core customers reported increases last year. The ICEE Co.'s c-store partners have created successful frozen beverage programs serving ...

Valero Energy Corp and The ICEE Co have established an agreement that will permit Valero convenience stores to sell ICEE frozen drink brands. Some 500 of Valero’s Diamond Shamrock and Stop N Go stores ...

There’s a particular sound synonymous with movie theaters and convenience stores: that icy whir of an ICEE machine churning neon slush under fluorescent lights. Soon, you’ll be able to grab those ...

Kellogg’s and The ICEE Company are tapping into childhood nostalgia with their new collaboration. The two companies have released Kellogg’s ICEE Cereal, a new breakfast food inspired by ICEE’s ...

Moe’s Southwest Grill has teamed up with the iconic beverage brand ICEE to bring refreshing, customizable drinks in-store. This new launch, which is currently available in three Atlanta restaurants as ...

The holiday season is a time when sweets thrive. There's gingerbread cookies, gingerbread houses, pies, candy canes galore and sugar cookies coated in frosting and sprinkles. But this is a time that ...

ICEE is launching an enchanting new "Under the Sea Mermaid" flavor, sure to have you swimming this summer. The new ICEE is an ocean blue color, featuring a combination of strawberry, raspberry, and ...

The secret is to drink the ICEE really slowly. Otherwise you'll get brain freeze! Brain freeze strikes when you eat anything chilly way too fast. The headache is a physiological response to the ...

If you’re obsessed with drinking an ICEE in the summer and indulging in a little self-care every once in awhile, you need to check out these new bath bombs inspired by the frozen drink. One Instagram ...